Trista Winnie Fraser

I'm a content strategist with more than 15 years of experience delivering results through targeted B2B content. I translate complex products into clear value propositions—that is, I translate engineer into English and vice versa—and build strong relationships across teams and functions. I do this by asking good questions, being willing to challenge assumptions, and taking the time to understand each team's processes and goals.

I love learning how things work and how people use them in the real world. This means listening to different perspectives, from the C-suite to the plant floor, or from developers to end users. By treating each interaction as an opportunity to better serve everyone's needs, I create content that works for all stakeholders while balancing priorities, timelines, and budgets.

From detailed white papers and technical documentation to compelling case studies and marketing campaigns, I focus on telling stories that resonate but never sacrifice accuracy. I love creating content that lets people excel at their jobs because they found exactly what they needed, exactly when they needed it.